Job Title: Social Media Content Creator
Reports To: Owner or Designee
Employment Type: Part-Time

 

Position Summary

Under the general direction of the Owner or Designee, the Social Media Content Creator is responsible for developing, capturing, and publishing engaging social media content to strengthen the Beyond Fitness brand, increase community engagement, and support business growth.

 

The Social Media Content Creator is a highly professional, personable, and creative individual who consistently represents Beyond Fitness positively and authentically. This position requires someone who is reliable, energetic, organized, and comfortable interacting with clients, trainers, and the broader fitness community.

 

The ideal candidate has a strong understanding of social media trends, excellent visual and written communication skills, and the ability to create content that reflects Beyond Fitness's personality, culture, and values.

 

Essential Duties and Responsibilities

Content Creation

• Create engaging photo and video content for Instagram, Facebook, TikTok, and other relevant social media platforms.

• Capture high-quality photos and videos of personal training sessions, group classes, trainers, clients, studio events, promotions, and daily studio life.

• Develop short-form video content, including Reels, TikToks, Stories, and other social-first content.

• Create educational, entertaining, promotional, and community-focused content that aligns with the Beyond Fitness brand.

• Assist in developing creative concepts, campaigns, and recurring content series.

• Stay current with social media trends, popular sounds, formats, hashtags, and content strategies.

 

Social Media Management

• Maintain and execute a consistent social media content calendar.

• Schedule and publish content across appropriate social media platforms.

• Write engaging captions that encourage interaction and communicate Beyond Fitness services, programs, events, and promotions.

• Monitor comments, messages, mentions, and other social media interactions and respond appropriately or escalate when necessary.

• Encourage positive engagement and help build an active online community around the Beyond Fitness brand.

• Monitor social media performance and identify opportunities for improvement.

 

Brand & Marketing Support

• Ensure all content accurately reflects Beyond Fitness' Mission, Vision, Values, brand identity, and professional standards.

• Promote personal training, classes, events, membership opportunities, promotions, and other studio initiatives.

• Collaborate with the Owner, trainers, and staff to identify content opportunities.

• Assist with promotional campaigns, special events, client appreciation initiatives, and community partnerships.

• Help maintain a consistent visual identity across social media platforms.

• Identify opportunities to showcase client success stories, trainer expertise, studio culture, and community involvement.

 

Studio Responsibilities

• Maintain a professional, friendly, and welcoming presence while working in the studio.

• Build positive relationships with clients and staff while capturing content respectfully and non-disruptively.

• Obtain appropriate client consent before photographing or recording individuals for marketing purposes.

• Respect client privacy and maintain confidentiality regarding personal information.

• Follow all Beyond Fitness policies, procedures, and safety requirements.

• Maintain a clean and organized work environment and properly care for photography and content-creation equipment.

 

Qualifications

• Previous experience creating content for social media, preferably for a fitness, wellness, lifestyle, or service-based business.

• Strong understanding of Instagram, TikTok, Facebook, and short-form video content.

• Experience with video editing and graphic design tools such as Canva, CapCut, Adobe Creative Cloud, or similar platforms.

• Strong photography and videography skills using a smartphone or camera.

• Excellent written and verbal communication skills.

• Strong creative instincts and attention to detail.

• Ability to identify trends and translate them into content that is appropriate for the Beyond Fitness brand.

• Highly organized and able to manage deadlines and a content calendar.

• Comfortable working independently while also collaborating with a team.

• Professional, personable, dependable, and positive demeanor.

• Passion for fitness, health, wellness, and community is strongly preferred.

 

Preferred Qualifications

• Experience managing a business or organization's social media accounts.

• Portfolio demonstrating previous social media, photography, videography, or graphic design work.

• Knowledge of social media analytics and performance metrics.

• Experience with paid social media advertising is a plus.

• Familiarity with the fitness industry, personal training, or boutique fitness is preferred.

 

Physical & Work Requirements

• Ability to work in an active fitness studio environment.

• Ability to move throughout the studio and safely capture photos and video during workouts and classes.

• Ability to use a smartphone, camera, computer, and other content-creation equipment.

• Occasional availability outside of regular studio hours may be required for events or special content opportunities.